Complete Guide to Creating a Restaurant Website in Tbilisi: From Concept to Profit in 2026
Creating a website for a restaurant in Tbilisi is not just following trends—it's a necessity for survival amidst fierce competition. Every day, new establishments open in Georgia's capital, and the flow of tourists continues to grow steadily. The overwhelming majority of guests research restaurants online before visiting, and a significant portion prefer to book tables via the internet.
If your restaurant still doesn't have a modern website, or your existing site was created 5 years ago and hasn't been updated—you're losing a substantial share of potential customers. In this comprehensive guide, we'll cover every aspect of creating an effective restaurant website that will generate real profit.
Table of Contents
- Why Restaurants in Tbilisi Need a Website in 2026
- Key Features of a Modern Restaurant Website
- Essential Sections and Pages
- Online Booking: How to Significantly Increase Restaurant Occupancy
- Interactive Menu: Selling Dishes Before a Guest Arrives
- SEO Promotion for Restaurants in Tbilisi
- Integrating with Delivery Aggregators
- Mobile Version: Why Most Bookings Come from Smartphones
- Multilingual Support for Attracting Tourists
- Restaurant Website Cost in Tbilisi
- How to Choose a Web Developer in Georgia
- Frequently Asked Questions (FAQ)
Why Restaurants in Tbilisi Need a Website in 2026
Trends You Cannot Ignore
An analysis of global trends and the local restaurant market reveals compelling data:
- Most tourists choose restaurants through Google Maps and search engines.
- Restaurants with high-quality websites receive noticeably more calls and inquiries.
- The average check size tends to increase when guests have studied the menu in advance.
- Online bookings help reduce no-shows through automated reminders.
- An in-house delivery channel allows you to save on high aggregator commissions.
Why Social Media Isn't Enough
Many restaurant owners in Tbilisi mistakenly believe that an active Instagram and Facebook presence is sufficient for promotion. This is a dangerous misconception:
Problem #1: Limited Search Engine Visibility
While social media profiles are indexed by Google, they rarely rank high for target queries like "best Georgian restaurant in Vake" or "khinkali in downtown Tbilisi." A website gives you complete SEO control: you can create separate pages for different queries (menu, banquets, delivery), optimize them, and attract free organic traffic. Social networks don't provide such flexible tools.
Problem #2: You Don't Own Your Audience
Instagram can block your account without explanation or change its algorithms, causing your reach to plummet. A website is your property, where you set the rules.
Problem #3: Inability to Convert Directly to Sales
You can't integrate a full-featured booking system, a user-friendly menu with filters, or a shopping cart for delivery orders on Instagram. Social media is a showcase; a website is your cash register.
Problem #4: High Customer Acquisition Cost
Social media advertising is expensive and only works as long as you pay. SEO for your website is an investment that can bring you free customers for years to come.
Your Website as the Heart of Your Restaurant's Digital Ecosystem
The correct strategy looks like this:
- Website — The central hub where all traffic channels converge.
- Google Business Profile — Attracts local traffic and reviews.
- Instagram/Facebook — Engages your audience and directs them to your website.
- Wolt/Glovo — Handle delivery, but you encourage direct orders on your site.
- Paid Ads (Google/Social) — A quick start that drives high-conversion traffic to your website.
A restaurant website in Tbilisi works as a silent, 24/7 sales manager: it takes bookings at night, answers guest questions, sells gift certificates, and builds brand awareness.
Key Features of a Modern Restaurant Website
1. Responsive Design for All Devices
A mobile-friendly version of a restaurant website is not an option—it's a requirement. The vast majority of restaurant searches and bookings happen on mobile devices.
What a mobile version must include:
- Large, easy-to-tap buttons (minimum 44×44 pixels).
- Quick access to the phone number (click-to-call).
- A "Get Directions" button that opens a map app.
- A simplified booking form (3-4 fields maximum).
- Optimized images for fast loading speeds.
2. Loading Speed Under 3 Seconds
Every extra second of loading time significantly reduces conversions. If your site is slow, a large portion of potential guests will simply leave and go to a competitor.
Technical requirements:
- Image compression without losing quality (e.g., using WebP format).
- Lazy loading for images.
- Minification of CSS and JavaScript files.
- Using a Content Delivery Network (CDN) to speed up global access.
- Caching of static content.
3. Intuitive Navigation
A visitor must be able to find the information they need as quickly as possible. If they can't easily find the menu, prices, or address, they will leave.
Essential navigation elements:
- A sticky menu that remains at the top of the screen when scrolling.
- A prominent "Book a Table" button on every page.
- A phone icon in the header.
- Menu search with filters.
- Breadcrumbs to help users understand the site structure.
4. Visual Appeal
A restaurant's website design should reflect its atmosphere and evoke emotions. A minimalist design might suit a premium restaurant, while a bright and vibrant design could be perfect for a casual Georgian cafe.
Rules for visual content:
- Professional photos of your dishes (no stock photos!).
- Photos of the interior and terrace with real guests.
- A video showing the preparation of a signature dish.
- A 360° virtual tour (for the premium segment).
- A photo gallery of your events and celebrations.
5. Trust and Social Proof
Consumers trust online reviews as much as personal recommendations. Feature them on your site!
Elements of trust:
- Integration with Google Reviews (a review widget).
- Quotes from satisfied guests with their photos.
- Awards and certifications (e.g., TripAdvisor, local awards).
- Mentions in the media about your restaurant.
- A counter like: "Trusted by over 15,000 guests".
Essential Sections and Pages
Homepage
The first impression is formed instantly. The homepage must immediately answer three questions: "What is this place?", "Why should I come here?", and "How do I book a table?".
Homepage structure:
- Hero Section — A full-screen photo of the interior with a call to action.
- Headline: "Authentic Georgian Cuisine in the Heart of Tbilisi".
- Primary Button: "Book a Table".
- Secondary Button: "View Menu".
- About the Restaurant (2-3 paragraphs).
- Your Unique Selling Proposition (USP).
- The story behind the restaurant or its concept.
- What sets you apart from competitors.
- Signature Dishes — A slider featuring 5-7 menu highlights.
- Our Advantages — Icons with key facts.
- 15 years of experience.
- 50+ dishes on the menu.
- Summer terrace with 40 seats.
- Live music on Fridays.
- Gallery — 6-9 of your best photos.
- Reviews — The top 3 reviews from Google or TripAdvisor.
- How to Find Us — A map, address, and opening hours.
Menu Page
The online menu is your most important salesperson. Most guests study the menu before visiting. If they can't find it on your site, they may go elsewhere.
Functionality of a modern menu:
- Categories: Cold Appetizers, Hot Appetizers, Soups, Khinkali, Mtsvadi, Khachapuri, Side Dishes, Desserts, Drinks, Wines.
- Filters: Vegetarian, Spicy, Fasting-friendly, Gluten-free, Kids' Menu.
- For each dish:
- A professional photo (essential!).
- Name in English, Georgian, and Russian.
- A detailed description of the ingredients.
- Portion weight/volume.
- Price in GEL.
- Icons for allergens and attributes (spicy, vegetarian).
- Calorie count (for the premium segment).
- Additionally:
- An "Add to Order" button (for delivery).
- Labels like "Bestseller," "New," or "Chef's Recommendation."
- An option to download a PDF version of the menu.
Important: Keep your online menu updated! There's nothing worse than a guest arriving to order a dish they saw on the website, only to find it's unavailable.
"About Us" Page
This is where you tell your story and create an emotional connection with your guests.
Content for this section:
- The story of the restaurant's creation (storytelling).
- Your culinary philosophy and concept.
- The Head Chef: photo, biography, and awards.
- The Team: photos of your staff (builds trust).
- A photo gallery of the cooking process.
- A short video about the restaurant (1-2 minutes).
- Awards, certificates, and media publications.
Booking Page
A dedicated booking page significantly increases conversions compared to a simple pop-up form.
Essential elements:
- A calendar showing available dates.
- Time selection (in 15-30 minute intervals).
- Number of guests.
- Choice of seating area (main hall, terrace, VIP room).
- A field for special requests (e.g., high chair, birthday).
- Contact details (Name, Phone, Email).
- Automated confirmation via email/SMS.
- Integration with Google Calendar.
Pro Tip: Show the percentage of tables booked for the selected time, like "Only 3 tables left for 7:00 PM," to create a sense of urgency.
Contact & Directions Page
Essential information:
- An interactive Google Map with your restaurant's location pinned.
- A "Get Directions" button.
- Your full address in three languages.
- A click-to-call phone number for mobile users.
- An email address for corporate inquiries.
- Links to your social media profiles.
- Opening hours (Monday-Sunday).
- Information about parking (availability, cost, location).
- The nearest metro stations or bus stops.
Events & Banquets Page
If your restaurant hosts events, this dedicated page can be a high-conversion asset.
What to include:
- Types of events you host: weddings, corporate parties, birthdays, presentations.
- The capacity of your different spaces (main hall, banquet hall, terrace).
- A photo gallery of past events.
- Banquet menus with pricing.
- Information on additional services (music, decor, photographer).
- A form to request a cost estimate for an event.
- Case studies, like "We hosted a wedding for 120 guests."
Blog and Articles
A blog is a powerful tool for SEO and for establishing your expertise.
Article ideas:
- "Top 10 Georgian Dishes You Must Try in Tbilisi."
- "The History of Khinkali: From Mountain Villages to City Restaurants."
- "How to Eat Adjarian Khachapuri the Right Way."
- "Secrets of Georgian Wine: What to Pair with Meat Dishes."
- "The Best Restaurants in Tbilisi for a Romantic Dinner."
- "Where to Celebrate Your Birthday in Tbilisi: A Restaurant Guide."
Each article creates a new entry point to your site from search engines and helps build your authority and trust.
Online Booking: How to Significantly Increase Restaurant Occupancy
Why a Booking System is Critical for Your Business
Traditional phone bookings have many drawbacks:
- Missed Calls: If the host is busy or can't hear the phone, you lose a customer.
- Human Error: Names can be misspelled, and times can be mixed up.
- Limited Hours: Bookings can only be made during business hours.
- Language Barrier: A foreign guest may not be able to communicate their request.
- No Data: You can't track where your customers are coming from.
An online booking system for your restaurant solves all these problems and offers additional benefits:
Benefit #1: 24/7 Operation
A significant portion of bookings are made outside of your restaurant's opening hours. A tourist planning their dinner at 2 AM can book a table online, and you'll have a new guest waiting when you wake up.
Benefit #2: Increased Average Check Size
During the online booking process, you can offer upsells like, "Add a bottle of wine at a 20% discount?" or "Book our VIP room with karaoke?"
Benefit #3: Reduced No-Shows
Automated reminders sent 24 hours and 2 hours before the reservation significantly reduce the number of no-shows. You won't lose profit from a table that was reserved but remains empty.
Benefit #4: Guest Database
The system collects valuable information: names, phone numbers, email addresses, favorite dishes, and visit dates. This is gold for email marketing and personalized offers.
Benefit #5: Analytics and Forecasting
You can see peak days and hours, average group sizes, and the percentage of repeat visits. This data helps you optimize inventory, staff schedules, and marketing efforts.
Top Online Booking Platforms in Georgia
1. OpenTable — The international standard.
✅ Integrates with Google (book directly from search results).
✅ Access to a huge audience of tourists.
✅ Built-in CRM and analytics.
❌ High commission per cover (1-2 GEL per guest).
2. Resy — A trendy choice for premium restaurants.
✅ Stylish interface.
✅ Loyalty program features.
✅ Waitlist functionality.
❌ Not available in all countries.
3. A Custom System on Your Website — Complete control.
✅ No commissions on bookings.
✅ Fully customizable to your needs.
✅ Integrates with your existing CRM.
❌ Requires initial development and ongoing maintenance.
Our recommendation: A combined approach. Use a custom booking system on your website and integrate it with Google Reservations. This gives you maximum reach with minimal commissions.
How to Design a High-Converting Booking Form
Rule #1: Minimum Fields
Every extra field reduces your conversion rate. The absolute minimum:
- Date
- Time
- Number of guests
- Name
- Phone
Rule #2: Use Visual Selection Instead of Typing
- A calendar for date selection.
- A slider or buttons for the number of guests.
- Clickable time slots instead of a dropdown menu.
Rule #3: Real-Time Validation
Instantly show which tables are available. If 7:00 PM is fully booked, highlight the next available time, like "7:30 PM is available."
Rule #4: Use Social Proof
Messages like "13 people have booked a table for today" increase trust and conversions.
Rule #5: Confirmations and Reminders
- An instant email confirmation.
- An SMS reminder 24 hours before the booking.
- A push notification 2 hours before (if you have an app).
Interactive Menu: Selling Dishes Before a Guest Arrives
Why a PDF Menu is Killing Your Sales
Many restaurants in Tbilisi still use a PDF file for their online menu. This is a catastrophic mistake:
- It's not mobile-friendly (or opens with bugs).
- It loads slowly, especially on a poor internet connection.
- You can't search for a specific dish.
- You can't filter the results (e.g., to show only vegetarian options).
- There are no photos (and visuals sell!).
- It's not indexed by Google (you're losing traffic).
What an Online Menu for a Cafe Should Include
1. Professional Photos of Every Dish
A high-quality photo can significantly increase orders for a specific dish. Hire a food photographer for a day—it will pay for itself within a month.
Photo requirements:
- Natural or professional lighting.
- Visible textures and details of the dish.
- Proper composition and plating.
- WebP format for fast loading.
- Minimum resolution of 1200×800 pixels.
2. Smart Search and Filters
A guest should be able to find the dish they want in 5-10 seconds:
- Search by name.
- Filter by category (appetizers, soups, main courses).
- Filter by type (vegetarian, spicy, kids' menu).
- Filter by ingredients ("dairy-free," "gluten-free").
- Sort by price, popularity, or calories.
3. Detailed Descriptions with Storytelling
Bad:
"Khinkali with meat. 6 pcs — 12 GEL"
Good:
"Our classic Khinkali are filled with a juicy blend of beef and pork, handcrafted by our chef using an old family recipe. Each one features thin, delicate dough, an aromatic broth inside, and 18 perfect folds. Served with a side of black pepper. 6 pcs — 12 GEL"
The second version sells much better!
4. Allergens and Ingredients
Be sure to indicate:
- The main ingredients.
- Allergens (gluten, dairy, nuts, seafood).
- Spice level (mild/medium/hot).
- Portion weight.
- Calorie count (for the premium segment).
5. Recommendations and Upsells
- "Guests also order" (related dishes).
- "This dish pairs well with..." (a wine recommendation).
- "You might also like..." (alternative dishes).
- Labels like "Bestseller," "Chef's Recommendation," or "Spicy."
6. Integration with an Ordering System
An "Add to Cart" button allows for delivery orders directly from your site. This helps you save on Wolt/Glovo commissions (which can be as high as 25-30%) and increases your profit margin.
Wine List: How to Sell Wine Online
Georgia is the birthplace of wine, and a well-presented wine list on your site can significantly increase your average check size.
Wine list structure:
- Red Wines of Kakheti: Saperavi, Kindzmarauli, Mukuzani.
- White Wines of Kakheti: Rkatsiteli, Tsinandali, Tibaani.
- Qvevri Wines (amber wines from natural fermentation).
- Semi-sweet Wines: Khvanchkara, Tvishi, Usakhelauri.
- Sparkling Wines.
- Chacha and Spirits.
For each wine:
- A photo of the bottle.
- The region of production.
- The grape variety.
- The vintage year.
- Tasting notes.
- Recommended food pairings.
- Price per glass/bottle.
Pro Tip: Add a short guide on "How to Choose Georgian Wine" to showcase your expertise and build trust.
SEO Promotion for Restaurants in Tbilisi
Why Local SEO is a Gold Mine
When a tourist or local resident searches on Google for "Georgian cuisine restaurant in Sololaki" or "where to eat khinkali in downtown Tbilisi," your website needs to be in the top 3 results. This is high-quality, free traffic from people who are ready to visit right now.
The statistics:
- A significant portion of local searches lead to a visit to the establishment within 24 hours.
- One in three local searches results in a purchase or order.
- The top positions in Google receive the lion's share of all clicks.
Key Search Queries for Restaurants in Tbilisi
High-volume (1,000+ searches/month):
- restaurant in tbilisi
- georgian cuisine tbilisi
- where to eat in tbilisi
- tbilisi restaurants downtown
- best restaurants tbilisi
Medium-volume (100-1,000 searches/month):
- restaurant with terrace tbilisi
- georgian restaurant old town
- khinkali in tbilisi where to eat
- restaurant with live music tbilisi
- georgian cuisine restaurant vake
- banquet hall tbilisi
- georgian food delivery tbilisi
Low-volume (10-100 searches/month):
- authentic georgian cuisine tbilisi
- restaurant with kura river view
- where to try real khinkali
- family restaurant tbilisi
- restaurant for romantic dinner tbilisi
- georgian restaurant with parking
- kids menu restaurant tbilisi
How to Optimize Your Restaurant's Website for Search Engines
1. Technical SEO
Page Titles (60-70 characters):
- Homepage: "Georgian Cuisine Restaurant in Tbilisi | [Your Restaurant's Name]"
- Menu: "Restaurant Menu — Khinkali, Khachapuri, Mtsvadi | [Your Name]"
- Contact: "Contact & Directions — [Your Name] Restaurant in Vake"
Meta Description (150-160 characters):
"Authentic Georgian restaurant in downtown Tbilisi. Discover traditional cuisine, a summer terrace, and live music. Book online or order for city-wide delivery."
URL Structure:
/— homepage/menu/— menu/menu/khinkali/— khinkali category/booking/— booking/delivery/— delivery/contact/— contact/blog/— articles
2. On-Page Content Optimization
Naturally incorporate keywords on every page:
- In H1, H2, and H3 headings.
- In the first paragraph of text.
- In dish descriptions.
- In the alt tags of images.
- In image file names:
khinkali-restaurant-tbilisi.jpg.
3. Google Business Profile — Your #1 Local SEO Tool
This is a free and incredibly powerful tool for restaurants:
Complete your profile fully:
- Your exact restaurant name.
- Category: "Georgian Restaurant."
- Address with a pin on the map.
- Phone number.
- Website.
- Opening hours (including holidays).
- Attributes: terrace, Wi-Fi, parking, kids' menu.
- Menu with prices (you can link to your website's menu page).
- Table booking (integration).
Post regularly:
- Photos of your dishes (at least 10 high-quality photos).
- Photos of your interior and terrace.
- Updates and promotions.
- Specials of the day or limited-time offers.
Collect reviews:
- Ask satisfied guests to leave a review.
- Respond to ALL reviews (even the negative ones).
- Thank guests for their positive feedback.
- Professionally resolve any issues mentioned in negative reviews.
4. Local Links and Citations
Get backlinks from authoritative local websites:
- TripAdvisor — a must-have for any restaurant.
- Local event portals in Tbilisi.
- Georgian food bloggers — invite them for a tasting.
- Tourist guides — get featured in "Best Restaurants" lists.
- Nearby hotels — form partnerships for mutual recommendations.
- Google Maps — aim for the maximum number of reviews and photos.
5. Content Marketing for SEO
Regularly publish blog articles (1-2 per month):
- "10 Georgian Dishes You Absolutely Must Try."
- "The Story of Our Restaurant: From a Family Recipe to the Heart of Tbilisi."
- "How to Choose Georgian Wine: A Beginner's Guide."
- "The Secrets to Making Perfect Khinkali."
- "Where to Celebrate a Birthday in Tbilisi: Top 5 Venues."
Each article creates a new entry point from search and boosts your expertise.
How Long Does SEO Promotion Take?
Realistic expectations:
- 1-3 months: Your site gets indexed, and you start ranking for low-volume keywords.
- 3-6 months: You reach the top 10 for medium-volume local keywords.
- 6-12 months: You reach the top 3 for high-volume keywords and see stable organic traffic.
- 12+ months: You become a leader in your niche with strong brand recognition and an expert reputation.
SEO is a marathon, not a sprint, but once you've invested in it, you'll get free customers for years.
Integrating with Delivery Aggregators
Why You Need Your Own Delivery Channel
Aggregators like Wolt, Glovo, and Bolt Food charge high commissions, often reaching 25-30% of each order. For a restaurant with an average check of 40 GEL, that's a 10-12 GEL commission. With 100 orders a month, you're paying them 1,000-1,200 GEL.
The Strategy: Use aggregators to attract new customers, but actively convert them to ordering directly through your website.
How to Organize Delivery Through Your Website
Option 1: In-House Courier Service
✅ Full quality control
✅ Zero commissions
✅ Direct contact with the customer
❌ Requires hiring and managing couriers
❌ Involves logistics and management
Suitable for: Restaurants with a high volume of deliveries (100+ orders/day).
Option 2: Hybrid Model
Use third-party courier services (like Stuart or Yandex.Delivery) but take orders through your own website:
✅ Commission is only 10-15% (instead of 30% from aggregators)
✅ You own the customer database
✅ No costs for maintaining couriers
✅ Flexible and scalable
Suitable for: Most medium-sized restaurants.
Option 3: Aggregators + Your Own Website
Maintain your presence on Wolt/Glovo but actively promote direct orders:
- Include a flyer in every delivery bag: "Get a 10% discount when you order directly from our website."
- Send an SMS after delivery: "Thanks for your order! Enjoy 15% off your next order through our site."
- Offer a loyalty program exclusively for direct orders.
Suitable for: All restaurants looking to grow their delivery business.
Essential Features for an On-Site Delivery System
Mandatory elements:
- Interactive Menu with a Shopping Cart
- Add dishes to the cart.
- Modify quantities.
- Real-time cost calculation.
- Checkout Form
- Delivery address (with auto-complete from Google Maps).
- Delivery time (ASAP / specific time).
- Payment method (cash, card online, card on delivery).
- Number of people and utensils.
- A field for order comments.
- Delivery Cost Calculator
- Delivery zones with different prices.
- Minimum order amount.
- Free delivery for orders over X GEL.
- Order Tracking
- Status updates: received, preparing, on its way, delivered.
- Estimated time of readiness.
- Courier tracking on a map (optional).
- Notifications
- SMS when the order is accepted.
- SMS when the courier is on the way.
- Push notifications (if you have an app).
Delivery Zones in Tbilisi
Clearly define and show your delivery zones on a map:
Zone 1 (Free delivery on orders over 30 GEL):
- Downtown: Rustaveli, Marjanishvili, Freedom Square.
- Vake.
- Saburtalo.
- Old Town.
Zone 2 (5 GEL delivery fee, free on orders over 50 GEL):
- Didube.
- Gldani.
- Isani.
- Samgori.
Zone 3 (10 GEL delivery fee):
- Digomi.
- Airport area.
- Outskirts of the city.
Mobile Version: Why Most Bookings Come from Smartphones
Trends You Cannot Ignore
- The overwhelming majority of restaurant searches happen on mobile devices.
- A significant portion of all bookings are made from smartphones.
- Most delivery orders are placed using mobile data.
- Google penalizes websites in search results that are not mobile-friendly.
If your restaurant's website is not optimized for mobile, you are losing a large part of your potential customer base.
Key Principles of a Mobile-Friendly Design
1. Mobile-First Design
Design the mobile version first, then adapt it for desktop—not the other way around.
2. Loading Speed < 2 Seconds
On mobile internet, every second is critical:
- Optimize images (WebP, lazy loading).
- Minimize JavaScript.
- Use browser caching.
- Connect a CDN.
3. Large Buttons and Touch Elements
- Minimum button size: 44×44 pixels.
- Space between clickable elements: at least 8px.
- "Call" and "Directions" buttons should always be visible.
4. Simplified Navigation
- A "hamburger" menu to save space.
- A sticky header with key buttons.
- Quick access to the menu, booking, and phone number.
5. Mobile-Optimized Forms
- Auto-complete for fields.
- The correct keyboard type for each field (email, tel, number).
- A minimum number of required fields.
- Large input fields (48px high).
Testing Your Mobile Version
Be sure to test your site using:
- Google's Mobile-Friendly Test — Google's official assessment.
- PageSpeed Insights — for loading speed.
- Real devices: iPhone, Samsung, Xiaomi.
- Different browsers: Safari, Chrome, Firefox.
- Different screen sizes: 4", 5.5", 6.5".
Multilingual Support for Attracting Tourists
Why Three Languages is the Minimum for Tbilisi
Tbilisi hosts a huge number of tourists every year. The key audiences for any restaurant are English-speaking guests, Russian-speaking guests, and local residents. A website in only one language means you are losing access to most of your potential audience.
How to Implement Multilingual Support Correctly
1. The Language Switcher
Place it in the top right corner of your site:
- Use language codes: EN | RU | GE.
- Country flags are visual but can be controversial.
- Automatically detect the user's browser language on their first visit.
2. Full Translation of All Elements
You need to translate:
- All text content.
- The menu and dish descriptions.
- Buttons and forms.
- Meta tags (Title, Description).
- URLs:
/en/menu/,/ru/menu/,/ka/menu/.
3. Quality of Translation
❌ DO NOT use Google Translate or other machine translations.
✅ Hire a professional translator.
✅ Adapt the content to cultural specifics.
A poor translation is worse than no translation at all — it destroys trust.
4. SEO for Each Language
Each language version of your site should have:
- Unique meta tags in the appropriate language.
- Hreflang tags to indicate the different language versions.
- Separate indexing in search engines.
- Keywords researched for each language.
Hreflang example:
Localizing Content for Each Audience
For English-speakers:
- Emphasize authenticity and tradition.
- Provide detailed descriptions of unfamiliar dishes.
- Give cultural context: "Khinkali are traditional Georgian dumplings."
For Russian-speakers:
- Focus on the cozy atmosphere and generous portions.
- Use clear dish names with transliterations.
- Show prices in GEL with an option to see them in rubles.
For Georgian-speakers:
- Highlight the quality of your ingredients and recipes.
- Mention specific regions (e.g., Kakheti, Imereti).
- Use local humor and references.
Restaurant Website Cost in Tbilisi
Factors Affecting the Cost
1. Type of Website
Brochure Website (5-7 pages, no complex functionality):
- Homepage, About, Menu (PDF), Gallery, Contact.
- Cost: 800 - 1,500 GEL (approx. $300 - $550 USD).
- Timeline: 1-2 weeks.
Full Website with an Interactive Menu (10-15 pages):
- Interactive menu with filters.
- Gallery with categories.
- Blog.
- Multilingual support.
- Cost: 2,000 - 3,500 GEL (approx. $700 - $1,250 USD).
- Timeline: 3-4 weeks.
Website with a Booking System (15-20 pages):
- All of the above features.
- Online table booking.
- Google Calendar integration.
- Admin dashboard.
- Cost: 3,500 - 5,500 GEL (approx. $1,250 - $1,950 USD).
- Timeline: 4-6 weeks.
Comprehensive Platform (20+ pages):
- All of the above features.
- A delivery ordering system.
- Integration with courier services.
- CRM for order management.
- Loyalty program.
- Mobile app (optional).
- Cost: 6,000 - 12,000 GEL (approx. $2,150 - $4,300 USD).
- Timeline: 2-3 months.
2. Design
Template-based Design (using a pre-made theme):
- Savings: 30-40% of the total cost.
- Cons: Not unique, limited customization.
Custom Design:
- Tailored completely to your brand.
- Includes UI/UX planning.
- Adds 40-60% to the development cost.
3. Content
You provide the content:
- Texts, photos, videos.
- Savings: 500 - 1,000 GEL.
We create the content:
- Copywriting for all pages.
- Professional food photography.
- A promotional video for the restaurant.
- Additional cost: 1,500 - 3,000 GEL.
4. Integrations
- Google Business Profile — free.
- Online payments (BOG, TBC) — 300 - 500 GEL.
- CRM system — 500 - 1,500 GEL.
- Email marketing (Mailchimp) — 200 - 400 GEL.
Example "Turnkey" Package Costs
Basic Package — 2,500 GEL:
- WordPress site with a premium theme, 10 pages.
- Interactive menu (up to 50 items).
- Responsive design.
- Basic SEO.
- Contact form.
- Google Maps integration.
Standard Package — 4,500 GEL:
- Custom design, 15 pages.
- Online booking system.
- Menu (up to 100 items).
- 3 languages (EN/RU/GE).
- Blog.
- Extended SEO.
- Google Business Profile setup.
Premium Package — 8,000 GEL:
- Custom development, 20+ pages.
- Online booking + CRM.
- Delivery ordering system.
- Unlimited menu items.
- 3 languages.
- Professional photography (4 hours).
- Copywriting.
- Advanced SEO.
- Payment system integration.
- 3 months of technical support.
Hidden Costs to Be Aware Of
Annual expenses:
- Domain name (.com, .ge): 30 - 60 GEL/year.
- Hosting (a VPS for fast performance): 200 - 500 GEL/year.
- SSL certificate: 0 - 100 GEL/year (often included with hosting).
- Technical support: 100 - 300 GEL/month.
- Content updates (menu, promotions): 50 - 150 GEL/month.
Marketing:
- Ongoing SEO: 300 - 800 GEL/month.
- Paid advertising: budget from 500 GEL/month.
- SMM: 200 - 500 GEL/month.
- New content (articles, photos): 300 - 600 GEL/month.
How to Choose a Web Developer in Georgia
Types of Providers
1. Freelancers
✅ Lower price (30-50% cheaper than agencies).
✅ Direct communication.
❌ Risk of missed deadlines.
❌ No guarantees or long-term support.
❌ They might disappear after payment.
Suitable for: Small projects with a limited budget and low risk.
2. Web Studios (3-10 people)
✅ Good balance of price and quality.
✅ A comprehensive approach.
✅ A formal contract and guarantees.
✅ A portfolio of real projects.
❌ May still have delays.
❌ Limited resources compared to large agencies.
Suitable for: Most mid-range restaurants.
3. Digital Agencies (10+ employees)
✅ The highest quality.
✅ Full-cycle services: design, development, marketing.
✅ Ongoing technical support and development.
✅ Clear processes and deadlines.
❌ High cost.
❌ May be overkill for a small business.
Suitable for: Premium restaurants and restaurant chains.
10 Questions to Ask a Developer
- Do you have a portfolio of restaurant websites?
Experience in the niche means they understand its specifics. - What technologies do you use?
WordPress, Webflow, a custom CMS? Make sure you'll be able to manage the site yourself. - Will the site be mobile-friendly?
This should be a "yes" by default. - Who will handle the content?
Is copywriting and photography included in the price? - How will SEO be implemented?
Is it just basic on-page SEO or a full optimization strategy? - Do you provide technical support after the launch?
What are the terms, cost, and response time? - What is the development timeline?
Be realistic: a quality website can't be built in a week. - What are the payment terms?
Typically: 50% upfront, 50% on completion. Avoid paying 100% in advance. - What is included in the price, and what is extra?
Domain, hosting, integrations, content. - Can you provide client references?
Real feedback is more valuable than any portfolio.
Red Flags: When to Walk Away
❌ They refuse to show a portfolio or provide references.
❌ They demand 100% prepayment.
❌ They promise a "website in 3 days."
❌ They can't explain their technical decisions clearly.
❌ There's no contract, or it's poorly written.
❌ The price is suspiciously low (e.g., 500 GEL for a full website).
❌ There's no clear project brief or technical specification.
❌ They are slow to respond to messages before the project even starts.
Why Digital Craft is the Optimal Choice for Your Restaurant
We are a web development team in Tbilisi that specializes in the restaurant industry. Over the past 5 years, we have created more than 40 websites for establishments in Georgia that are now generating real profit.
Our Advantages
✅ We specialize in restaurants — we know all the pain points of the business.
✅ A comprehensive approach — from design to SEO promotion.
✅ Transparent pricing — no hidden fees.
✅ We meet our deadlines — all deadlines are fixed in the contract.
✅ 24/7 technical support — we resolve issues promptly.
✅ Training on how to use your site — you'll be able to update content yourself.
What We Do
- Website development for restaurants, cafes, and bars
- E-commerce sites for food delivery
- Online booking systems
- SEO promotion for restaurants in Tbilisi
- Content creation: copywriting, photography, and video production
- Technical support and site development
Frequently Asked Questions (FAQ)
How long does it take to develop a restaurant website?
Answer: It depends on the project's complexity:
- A simple brochure website: 1-2 weeks.
- A website with an online menu: 3-4 weeks.
- A website with booking and delivery systems: 4-8 weeks.
Will I need a technical specialist to manage the website?
Answer: No! We build our websites on user-friendly Content Management Systems (CMS) that allow you to:
- Update the menu and prices.
- Add new photos.
- Publish news and promotions.
- Edit contact information and opening hours.
What if I don't like the website design?
Answer: The development process is collaborative and happens in stages:
- Moodboard and References — We start by collecting examples of websites you like.
- Homepage Mockup — We agree on the main design concept.
- All Page Mockups — We make revisions until you approve the full design.
- Development — We only start coding after the design is finalized.
Will the website work correctly on all devices?
Answer: Yes, 100%! All of our websites are responsive and display correctly on:
- Smartphones (iOS, Android).
- Tablets.
- Laptops.
- Desktop computers.
How will customers find my website on Google?
Answer: We include basic SEO in every project:
- Optimization of meta tags (Title, Description).
- A proper heading structure (H1, H2, H3).
- Page speed optimization.
- Setup of your Google Business Profile.
- Connection to Google Analytics and Search Console.
- Creation of a sitemap and robots.txt file.
Can I update the menu and prices myself?
Answer: Yes! This is a key requirement for any modern restaurant website. We create an intuitive admin panel where you can:
- Add new dishes with photos and descriptions.
- Change prices with a single click.
- Temporarily hide items that are out of stock.
- Change categories and the order of dishes.
- Add labels like "New" or "Bestseller."
How much does technical support for the website cost?
Answer: The first 3 months of technical support after launch are free (included in the development cost). After that, we offer several plans:
Basic Support — 100 GEL/month:
- System and plugin updates, backups, uptime monitoring, consultations. Response time: 24 hours.
Extended Support — 250 GEL/month:
- Everything in the Basic plan, plus minor content edits (up to 2 hours/month), adding new pages, and speed optimization. Response time: 4 hours.
Premium Support — 500 GEL/month:
- Everything in the Extended plan, plus ongoing SEO, analytics reports, and priority 24/7 support. Response time: 1 hour.
Are the domain name and hosting included in the cost?
Answer: Typically, they are not, but we handle the entire process.
Domain Name (your address: myrestaurant.ge):
- Cost: 30-60 GEL/year. We help you choose and register it. You are the legal owner of the domain (this is important!).
Hosting (the server where your site is located):
- Cost: 200-500 GEL/year. We recommend reliable providers. The setup is included in the development cost.
Some agencies offer "free hosting," but this often ties you to their service. We believe in transparency: you own all your assets and can switch providers at any time.
What if I want to add a new feature in a year?
Answer: No problem! Our websites are developed to be scalable. Popular upgrades include:
- Adding a booking system: 1,500 - 2,500 GEL.
- Implementing online payments: 500 - 800 GEL.
- Creating a loyalty program: 2,000 - 3,500 GEL.
- Developing a mobile app: 5,000 - 8,000 GEL.
- Adding a new language: 300 - 500 GEL.
How can I measure the website's effectiveness?
Answer: We connect an analytics system that shows you:
Traffic:
- The number of visitors, where they come from, which pages they view, and how long they stay on the site.
Conversions:
- The number of bookings, delivery orders, calls from the site, and clicks to your social media.
ROI (Return on Investment):
For example, if the site attracts 50 new bookings a month with an average check of 80 GEL, that's 4,000 GEL in additional revenue. With a development cost of 3,000 GEL, the site pays for itself in less than a month. We provide monthly reports and recommendations for improving these metrics.
Can the website be integrated with Wolt and Glovo?
Answer: Yes! There are several integration options:
Option 1: Simple Links (Free) - A button on your site says "Order on Wolt" and links to your page on their app.
Option 2: Unified Menu (1,500 - 2,500 GEL) - The menu on your site automatically syncs with your menu on Wolt/Glovo.
Option 3: Order Aggregation (3,000 - 5,000 GEL) - All orders (from your site, Wolt, and Glovo) appear in a single management system.
We recommend starting with Option 1 and upgrading as your order volume grows.
I already have a website. Can you improve it instead of building a new one?
Answer: Yes, we also perform audits and redesigns of existing websites.
Website Audit (free for our clients): An analysis of speed, mobile-friendliness, SEO, and usability.
Redesign (from 1,500 GEL): An updated design, improved structure, and optimization.
Complete Overhaul (from 2,500 GEL): Migration to a new platform and adding new functionality.
Sometimes, it's cheaper and faster to build a new site than to fix an old one. After our audit, we will give you our honest recommendation.
Do you provide staff training on how to manage the website?
Answer: Absolutely! A key part of our service is ensuring you are fully independent. After we launch the website, we conduct a comprehensive training session (included in the development cost), which typically lasts 1-2 hours and can be done in person or online. We are happy to train as many of your team members as necessary so that everyone is comfortable managing the site.
What happens if the website goes down or stops working?
Answer: If you are on one of our technical support plans, you simply contact us, and our team will act immediately to resolve the issue. We perform daily backups of all websites we manage, which means we can quickly restore your site from the most recent version and then investigate the root cause of the downtime. With our proactive monitoring and regular backups, the risk of prolonged downtime is minimal.
How many photos are needed for a professional restaurant website?
Answer: High-quality photography is crucial for selling the experience. We recommend the following:
- Minimum Set: 30-40 professional photos covering the interior, key menu highlights, and your team.
- Optimal Set: 60-80 photos that showcase all dining areas (terrace, main hall, VIP rooms), the entire menu, and shots of the cooking process.
Conclusion: Why a Website is the Best Investment for Your Restaurant
The restaurant business in Tbilisi is becoming increasingly competitive. Dozens of new establishments open every month, and while the number of tourists is growing, so are their expectations.
Today, it's not enough to simply cook delicious food—you need to be visible where your potential guests are searching. And they are searching on Google, on maps, and on social media. All of these channels should lead to your professional website.
A Restaurant Website is Not an Expense, It's an Investment
Let's look at a sample Return on Investment (ROI) calculation:
An average restaurant website costs 4,000 GEL.
Let's assume it attracts just 30 additional guests per month (a very conservative estimate).
The average check size is 60 GEL.
Revenue: 30 guests × 60 GEL × 12 months = 21,600 GEL/year.
Investment: 4,000 GEL (development) + 1,200 GEL (annual support) = 5,200 GEL.
In this example, the investment pays for itself within the first few months of the website's operation.
And that's with minimal figures! Many of our clients get 50-100 additional bookings per month.
What You Get with a Professional Website
✅ A steady flow of customers from Google without paying for clicks.
✅ Brand recognition and the status of a serious establishment.
✅ Automated bookings and a reduced workload for your staff.
✅ An increased average check size thanks to a beautiful menu presentation.
✅ Savings on commissions from delivery aggregators.
✅ A loyal customer database for email marketing.
✅ Analytics and data to make informed business decisions.
✅ A competitive advantage in the Tbilisi market.
Start with a Free Consultation
Not sure where to begin? Unsure what features you need? Want to get a cost estimate for your restaurant's website?
Contact Digital Craft Today
Request a free audit of your current website or a consultation for a new one: