SEO Keywords: How to Choose the Right Search Terms for Website Promotion in Georgia
Every day, millions of people in Georgia open Google and type their questions and needs into the search bar. "Restaurant near me," "order cake in Tbilisi," "iPhone repair Vake" — behind each query is a real person with a real need and money in their pocket.
Now here's the million-lari question: do you know exactly what your potential customers type into Google when they're looking for what you offer? If not, you're missing out on dozens, maybe hundreds of orders every month. Proper keyword selection isn't just a technical formality — it's a direct path to your customer's wallet.
Table of Contents
- What Are "Keywords" Really?
- Why Keywords Are the Foundation of Your Website's Success
- Types of Search Queries: Learning to Understand Your Customer
- Where to Find Golden Keywords: 5 Simple Methods
- Practical Example: Building a Keyword List for a Hotel in Tbilisi
- Why Simply Collecting Keywords Is Only Half the Battle
- Our Approach to Keyword Research at Digital Craft
- Frequently Asked Questions
What Are "Keywords" Really?
Forget complicated textbook definitions. Keywords are simply the phrases and questions people type into Google when they have a problem your business can solve.
Think of it like fishing: if you want to catch carp, you won't use bait for trout. Keywords work the same way — they're the right "bait" for your target audience. Use the right phrases and you'll attract exactly the customers who are ready to buy from you. Choose wrong, and your site will be found by everyone except buyers.
Keywords aren't single words like "cafe" or "lawyer." They're complete phrases that precisely describe what someone needs: "family cafe in Saburtalo with playground" or "divorce lawyer in Tbilisi consultation price."
Why Keywords Are the Foundation of Your Website's Success
A properly built semantic core gives your business four critical advantages:
- Attracts "hot" customers. Someone searching for "order wedding cake Tbilisi for 50 people" is ready to buy right now. They don't need explanations about why they need a cake — they want to know the price and place an order immediately.
- Helps you understand your audience better. By analyzing search queries, you'll see the real pain points and needs of your customers. You might discover that people aren't searching for "cheap apartment renovation" but rather "apartment renovation installment plan" — and that insight can completely transform your offering.
- Saves advertising budget. Why show ads to everyone when you can target only those already searching for your exact services? Precisely selected keywords let you spend money only on your target audience.
- Gives you an edge over competitors. While your competitors guess what interests customers, you know exactly what they're searching for and can be first to provide answers to their questions.
Types of Search Queries: Learning to Understand Your Customer
Not all search queries are created equal. Understanding the query type helps you offer exactly what people are looking for, exactly when they're ready to buy.
Informational Queries
These are when people seek information to understand a topic. They're not ready to buy yet, but they're researching:
- "best restaurants Tbilisi"
- "how to choose wine in Georgia"
- "weather in Batumi in October"
- "what to see in Kutaisi in one day"
For these queries, provide valuable information and gradually guide people toward a purchase.
Commercial (Transactional) Queries
Here, people are ready to spend money. They know what they need and are looking for where to buy it:
- "order website Tbilisi price"
- "car rental Kutaisi"
- "flower delivery in Tbilisi cheap"
- "plastic windows Tbilisi installation"
These are the most valuable queries for business — they have the highest conversion to sales.
Location-Based Queries
Especially important for local businesses in Georgia. People search for services nearby:
- "restaurant near me"
- "laptop repair Vake"
- "dentist Saburtalo"
- "taxi to Tbilisi airport"
If you have a physical location, these queries are your gold. Someone is searching for something nearby and is ready to come to you right now.
Where to Find Golden Keywords: 5 Simple Methods
- Brainstorming. Sit down and think: if you were a customer, how would you search for your service on Google? Write down all variations, even the obvious ones. Often the simplest phrases work best.
- Google Autocomplete. Start typing a phrase related to your business in the search bar. Google will show popular variations. For example, start typing "apartment renovation Tbilisi" and you'll see what people search for most: "turnkey," "cheap," "designer," and so on.
- "People Also Search For" Box. Scroll down any Google results page and you'll see a box with related queries. This is a goldmine for expanding your semantic core. Google itself is telling you what else interests people about your topic.
- Competitor Analysis. Find several successful competitors on Google and see what queries they rank for. Study their page titles and meta descriptions — they often contain keywords that bring them customers.
- Professional Tools. SEO promotion in Tbilisi specialists use paid services like Ahrefs, Semrush, or Serpstat. These tools show exact search volumes, competition levels, and generate thousands of keyword ideas. But mastering them requires knowledge and experience.
Practical Example: Building a Keyword List for a Hotel in Tbilisi
Let's imagine we have a cozy family guesthouse in Old Tbilisi. We need to understand how potential guests search for us.
Commercial queries (people ready to book):
- "hotel in old Tbilisi cheap"
- "guesthouse Tbilisi center prices"
- "book hotel Tbilisi"
- "boutique hotel old Tbilisi"
Informational queries (exploring options):
- "where to stay in Tbilisi with family"
- "best neighborhoods in Tbilisi for tourists"
- "reviews of hotels in old Tbilisi"
Specific queries (concrete needs):
- "hotel with view of Kura river"
- "hotel Tbilisi parking"
- "pet friendly hotel Tbilisi"
English queries (for foreign tourists):
- "Tbilisi hotel old town"
- "budget accommodation Tbilisi"
- "boutique hotel Tbilisi"
See how differently people search for the same thing? Each query represents a separate customer group with unique needs.
Why Simply Collecting Keywords Is Only Half the Battle
Many think: find popular phrases, insert them into website text — done. But in reality, after collecting keywords, the real analytical work begins.
Search Volume Analysis. You need to understand how often people search each phrase. Some queries get 10,000 monthly searches, others just 50. But sometimes a rare query generates more sales than a popular one.
Competition Assessment. For some keywords, the top Google spots are occupied by giants with multimillion-dollar SEO budgets. A new website can't break through there. You need to find less competitive but profitable niches.
Keyword Clustering. Similar keywords need to be grouped, and you should create a separate page for each group. For example, "iPhone repair Tbilisi," "fix iPhone Tbilisi," "Apple service Tbilisi" — these are all about the same thing, but Google treats them as different queries.
Content Planning. Based on your semantic core, you need to decide which pages to create, which blog articles to write, and how to structure all the information.
This work requires specialized tools, understanding of Google's algorithms, and extensive experience. That's why many businesses entrust website promotion in Georgia to professional agencies.
How We at Digital Craft Approach Keyword Research
We don't just collect a list of popular phrases from the internet. Our approach creates a complete semantic core that becomes the foundation of your entire customer acquisition from Google strategy.
First, we deeply study your business, customers, and competitors. We use professional tools for market analysis in Georgia. We map out all your audience's needs — from first product discovery to purchase and repeat orders.
Then we group queries by meaning and commercial potential. We determine priorities: which keywords to target first, which to save for later. We create technical specifications for website development and a content plan for months ahead.
The result isn't just a list of words, but a clear strategy for how your website will attract customers from Google search. Every page, every article works toward specific business goals.
Frequently Asked Questions
How many keywords does a website need?
There's no universal number — it depends on business size and service variety. For a small local business, 50-100 keywords grouped across 10-15 pages is sufficient. For a large online store, the semantic core might include thousands of queries. What matters isn't just quantity but structure: keywords must be properly distributed across pages, each optimized for its query group. At Digital Craft, we start with competitor analysis and your audience's needs assessment to determine the optimal number for your case.
Can you find keywords for free?
Yes, basic keyword research can be done free. Google suggests popular queries in the search bar and "People Also Search For" box. You can study competitor websites and examine their titles and meta descriptions. But professional analysis requires specialized tools (Ahrefs, Semrush) that show exact search volumes, competition levels, and hundreds of additional ideas. Without this data, you risk choosing either overly competitive keywords impossible to rank for, or too rare ones that won't bring traffic. Professional approach saves months of work and delivers results faster.
How often should keywords be updated?
Your semantic core isn't a static document created once and forgotten. Markets change, new competitors emerge, and search behavior evolves. We recommend reviewing and expanding your core every 3-6 months. This is especially important for dynamic niches: fashion, technology, tourism. You should also regularly analyze which queries actually bring visitors (visible in Google Analytics) and adjust strategy accordingly. Sometimes a site starts ranking for unexpected queries you didn't plan — that's a signal to expand your core in that direction.
What are high-frequency and low-frequency queries?
High-frequency (HF) queries are popular searches done thousands of times monthly: "restaurant Tbilisi," "apartment renovation," "buy phone." Competition is fierce, and new websites struggle to reach the top. Low-frequency (LF) queries are rare but very specific: "family restaurant Saburtalo with terrace," "two-bedroom apartment renovation Tbilisi price." They're searched less often, but competition is lower and searchers are closer to purchase. The sweet spot is medium-frequency queries offering good balance between traffic volume and promotion difficulty. The right strategy is starting with LF and MF keywords, gradually moving toward HF as your site's authority grows.
Conclusion
The right keywords aren't magic or luck. They're the result of systematic analytical work that transforms your website into a powerful customer acquisition tool.
When your semantic core is built professionally, your site appears exactly where buyers are looking. Instead of hoping for random visitors, you get a steady stream of targeted traffic.
This doesn't happen overnight, but the results are worth it: customers find you themselves, without cold calls or pushy advertising. They arrive already interested in buying because they actively searched for what you offer.
Don't want to spend weeks learning analytics tools, analyzing competitors, and building complex spreadsheets? Entrust this work to those who do it every day and know all the nuances of the Georgian market.
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