SEO Services in Tbilisi – Get Found on Google

Search visibility in 2026 means more than rankings in Google. Users increasingly get answers directly from ChatGPT, Gemini, and Perplexity — without ever visiting a website. Businesses that don't adapt to this shift lose visibility even when classic SEO is configured correctly.

Digital Craft Tbilisi offers services that cover the full cycle: from the technical health of your site to presence in generative AI results. We work with small businesses in Tbilisi, hotels and tourism, e-commerce, and international projects.

Technical SEO Audit

The foundation of any search promotion is a technically sound website. Without it, content and links work at half capacity. An audit identifies everything that prevents search robots and AI crawlers from properly scanning and indexing your pages.

What's included:

• Indexation analysis: robots.txt, sitemap.xml, canonical tags, noindex directives
• Page speed and Core Web Vitals check
• URL structure, internal linking, duplicate page detection, redirect configuration
• Crawl accessibility setup for search bots: Googlebot, Bingbot, and AI crawlers
• Prioritised report with a concrete action plan

Price: from $150 (one-time project).

GEO Audit — Optimisation for ChatGPT, Gemini, Perplexity

GEO (Generative Engine Optimisation) is a new discipline: optimising a website for generative AI so that ChatGPT and other language models include your resource in their list of sources and link to it. Traffic from AI answers converts 1.5–3× better than organic: users arrive already understanding the product.

ChatGPT Search uses the Bing index as its foundation. If your site isn't registered in Bing Webmaster Tools and IndexNow isn't configured, the model will very likely not find it — even if it ranks excellently in Google.

What we check and configure:

• Accessibility for AI bots: OAI-SearchBot, ChatGPT-User, PerplexityBot, Google-Extended
• robots.txt segmentation — allow search bots, manage training crawlers
• Registration in Bing Webmaster Tools and IndexNow integration
• Creation of an llms.txt file — a Markdown description of key pages for AI
• HTML rendering correctness: AI bots do not execute JavaScript
• Schema.org markup analysis — entities, facts, authorship
• Content structure recommendations: direct answers, figures, clear definitions

Price: from $120 (standalone audit) or included in the Growth package and above.

AEO — Optimisation for Direct Answers and Featured Snippets

AEO (Answer Engine Optimisation) is optimisation for ready-made direct answers: Featured Snippet blocks in Google, voice responses from assistants. These are specific facts, definitions, and structures that the system delivers without a dialogue.

AEO and GEO work in tandem: structured content sharpened for direct answers simultaneously improves the chances of appearing in both Google's Featured Snippets and ChatGPT's responses.

What we do:

• Analysis of queries with question constructions (who / what / how / where)
• Page formatting for featured fragments: tables, numbered lists, definition blocks
• FAQPage, HowTo, and DefinedTerm markup via Schema.org
• Checking how content appears in AI answers for specific queries

Price: included in the Growth and Pro packages, or as a standalone task by agreement.

Schema.org and Structured Data

Schema.org markup is one of the most direct ways to reduce AI "hallucinations" about your brand. When a model lacks precise data, it fills in the gaps. Explicit structured facts — address, prices, services, authorship — give AI and search engines concrete data instead of guesswork.

What we implement:

• LocalBusiness / ProfessionalService — details, opening hours, geolocation
• FAQPage, HowTo — for Featured Snippets and AI answers
• Person + sameAs — authorship and E-E-A-T signals
• Product, Offer — for e-commerce
• BreadcrumbList, WebSite, Organization
• Open Graph and Twitter Card for correct display in social networks
• Validation via Google Rich Results Test and Schema.org Validator

Price: from $80 (basic set for one site).

Multilingual SEO and hreflang

For a business in Georgia working with English-speaking, Russian-speaking, and local audiences, multilingual support is not an option — it's a necessity. Errors in hreflang cause Google to show the wrong language version to the wrong audience, and pages end up competing with each other.

What we do:

• Audit of the current hreflang configuration, detection of loops and conflicts
• Correct tag setup for all language versions
• Handling content duplication across language versions
• Separate semantics per language — not translation, but individual adaptation

Price: from $150 (audit + recommendations), implementation priced by scope.

Local SEO and Google Business Profile

For a café, hotel, clinic, or studio in Tbilisi, the local search results are the primary source of clients. Optimising a Google Business Profile directly affects how you appear in Google Maps and the "Local Results" block.

What we do:

• Full optimisation of the Google Business Profile listing
• Work on categories, attributes, photos, and description
• Local keywords: Tbilisi, Batumi, city districts
• NAP consistency (name, address, phone) across all sources
• Position monitoring in local search results

Price: from $80 (one-time optimisation).

Content and Semantics

Content written without understanding semantics doesn't work in Google or in AI search. AI systems favour material with a clear structure, direct answers to questions, and verified facts — which is simultaneously SEO best practice.

What we do:

• Semantic core collection and intent-based clustering
• Development of section structure and landing pages
• SEO texts in English and Russian adapted for the Georgian market
• Content structuring for Featured Snippets and AI answers: lists, tables, definition blocks
• Content plan accounting for seasonality and target audience queries

Price: from $100 (semantics), texts priced by volume.

Monthly Ongoing Support

SEO is not a one-time setup — it's a continuous process. Algorithms change, competitors are active, and AI search keeps evolving. Monthly support delivers steady growth without requiring you to manage the details yourself.

What's included:

• Position and visibility monitoring in Google and AI search results
• Weekly indexation and technical error monitoring
• Semantics and content updates based on data
• Work with Google Search Console and Bing Webmaster Tools
• Monthly report + priorities for the next period
• Availability for urgent questions

Price: from $200 / month.

Package Plans

Three ready-made packages for straightforward budget planning. All prices are indicative: the final cost depends on site size, number of languages, and scope of tasks.

Not sure which package fits? Get in touch — we'll assess the situation and suggest the best option.

Consultations

If you need a specific answer without a full project engagement:

• One-time consultation — 1–1.5 hours, we work through a specific problem: why pages aren't being indexed, how to configure hreflang, why ChatGPT isn't citing your site. From $50.
• Strategy session — 2–3 hours for new projects or relaunches. An SEO strategy accounting for market, languages, and competitors. The output is a roadmap. From $100.

Other Things We Do

Beyond SEO, Digital Craft Tbilisi builds custom websites. This matters: SEO often requires proper technical implementation from the ground up — and we handle that ourselves.

• Website development and refinement in HTML/CSS/JS + Python
• CMS integration and content management system configuration
• Technical SEO implementation

Frequently Asked Questions

When will I see the first results?

The first measurable changes appear within 4–8 weeks: pages begin appearing in the index for new queries, technical errors are resolved, and positions on certain queries start to move. This isn't a client flow yet, but it's concrete momentum. Noticeable traffic growth typically comes at 3–5 months. SEO works in cumulative mode: each subsequent month builds on the previous one.

Do you guarantee top-10 placement?

No one can guarantee specific positions in Google — the algorithm uses hundreds of ranking factors and updates regularly. What we do guarantee is different: transparency at every stage, delivery of the agreed scope of work, and clear reasoning behind every decision. You always know what is being done and why — not "we're working on the site", but a concrete task list with priorities.

How long does it take to reach Google's first page?

It depends on niche competitiveness, the current state of the site, and budget. For local businesses in Tbilisi targeting niche queries — 3–6 months is realistic. For competitive commercial queries in English — 6–18 months. Sites that grow fastest are those where three things work simultaneously: technical cleanliness, quality content, and domain authority.

Will you refund if there are no results?

SEO is professional work: strategy, analysis, technical tasks, copywriting. That work is done and holds value regardless of how quickly Google recalculates positions. The right question is different: what happens if there's no movement after 3 months? We conduct a joint review — look at the data, identify the reasons, adjust the strategy, and continue. This is precisely why we start with an audit: it gives a realistic picture of potential before work begins, not after.

What exactly will you do to my site?

It depends on the site's condition. In general terms — four directions: technical foundation (indexation, speed, rendering), content and semantics (key queries, intent-matched pages), structured data (Schema.org for Google and AI search), monitoring and iterations (positions, analytics, adjustments). After the audit you receive a concrete task plan with priorities — not an abstract "we're working on the site", but a list with deadlines.

Do you use white-hat methods, or is there a risk of a penalty?

Only white-hat methods — and not for ethical reasons, but practical ones. Grey-hat schemes (link farms, keyword stuffing, cloaking) produce a quick rise and a guaranteed drop within 3–6 months at the next algorithm update. Recovery from a penalty takes anywhere from six months to never. Our principle: everything done to the site must be useful to the user. This is simultaneously the only long-term strategy and Google's own quality criterion.

Do I need to do anything myself, or do you handle everything?

We need a minimum from you: provide access credentials (Google Search Console, CMS, hosting), approve texts, and answer a few questions about the business. If you have a developer, we give them a clear technical brief. If not, we handle implementation ourselves — we do development as well as SEO.

Do you write the texts, or is that separate?

Yes, we write them. SEO texts are a tool: every page is created for a specific query cluster, with the right heading structure and formatting for Featured Snippets and AI search. The final text is always approved by you. The Growth and Pro packages include texts; for other formats they are quoted separately by volume.

Why does one agency charge $50 a month and another $500 — what's the difference?

Proper SEO cannot be done for $50 a month. That typically means automated reports without manual analysis, templated texts without editing, or position monitoring without any real work on the site. A reasonable budget for a small business is $150–200 per month: manual analysis, prioritised tasks, live communication. A higher budget is justified for competitive niches, multilingual projects, or e-commerce with large catalogues.

What does monthly support include, and what am I paying for each month?

You're paying not for "SEO" as an abstraction, but for specific hours of work: weekly indexation and position monitoring, work with Google Search Console, data-driven content updates, AI search monitoring (whether the site appears in ChatGPT and Perplexity answers), a monthly report with a plan for the next month, and availability for urgent questions.

Can I start with a small budget and scale up gradually?

Yes, that's a sensible approach. The starting point is a technical audit. It's a one-time project that gives a complete picture of the site's condition. You understand what needs to be done first and decide: follow the recommendations yourself, hire us, or proceed step by step. The key is not to start with content before technical issues are resolved — that's like renovating the facade with a leaking roof.

Is an audit mandatory, or can I go straight to promotion?

Technically, you can skip the audit. Practically, that means working without clear priorities. Without an audit, it's unknown exactly what's holding the site back. For instance, you might spend resources writing content while the site is blocked from indexation in robots.txt — it happens. An audit takes 3–7 days and costs from $150. It pays for itself simply by letting you work in the right direction immediately rather than correcting course later.

I have a small / new site — is SEO even worth it?

Yes, especially for local businesses in Georgia. Competition in search results here is significantly lower than in Western markets. A new site with a properly built technical foundation and a few quality pages can reach the top for niche queries within 2–4 months. The exception is a single-page landing with no plans for content development — in that case, Google Business Profile or paid ads may be a better fit.

My niche is very competitive — is ranking realistic?

Yes, but the strategy changes. In a highly competitive niche there's no point attacking the most popular queries head-on — it's slow and expensive. The right tactic: start with long-tail queries, niche local keywords, and question-based formulations. Combine this with GEO work: competition in AI search hasn't yet peaked, and well-structured content has a genuine chance of appearing in ChatGPT answers before it earns a position in organic results.

Is promotion in two or more languages possible?

Yes, this is one of our specialisations. Multilingual SEO is not simply translating texts — it's a separate technical and content challenge: hreflang configuration, individual semantics for each audience. For a business in Georgia working simultaneously with locals and international visitors, this is particularly relevant.

How will I know the work is progressing and the money isn't being wasted?

Before we start, you receive a concrete task plan for the first month — not an abstract "doing SEO", but a list with clear items. At the end of each month — a report: what was done, how positions and traffic changed, what's planned next. You always have access to Google Search Console and Bing Webmaster Tools — you can verify the progress yourself at any time. We don't work in a black box.

Contact

Tell us about your project — we'll assess the tasks free of charge and suggest the best format for working together.